Sidepilot is an AI-powered front office platform built for gyms & wellness studios. As an early collaborator I designed the product portal, brand and logo from the ground up.
MindBody has dominated wellness for 20 years. How do you build something smarter? A platform that doesn’t just manage a business but actively grows it.
How might we give wellness studios the intelligence to grow their business without adding to their workload?
Understand the studio owner
Define their revenue gaps
Design for automation
Build intelligent touchpoints
Deliver growth
After the project wrapped, I mapped this three layer flow: the human journey, the AI agent, and the third party systems it coordinates with. The smoothie scenario shows how SidePilot detects a trigger and acts before the user even asks.
AI Agent Flow: User gets out of a hot yoga
class. AI agent suggests an ice cold smoothie.
Studio owners pilot their AI.
No code required.
Gradient CTAs for warmth & excitement to otherwise clinical dashboard.
I pushed for purple. Green signals “positive” in UX, which can cause confusion w/ CTAs.
Portal designed to feel fresh & approachable, not clinical. Green gradient CTAs were a deliberate choice for wellness studio owners, not enterprise software users.
A one month sprint from zero to platform. Here are some key outcomes.
Sidepilot’s vision attracted backing from one of the world’s top venture firms
Trusted by national fitness brands including Anytime Fitness & F45 Training
First product to offer agentic AI for wellness studios
Designing for agentic AI meant designing for something invisible. The real challenge wasn’t the interface, it was mapping the intelligence behind it.
