Paway started as a dog walking app for owners and evolved into a SaaS platform giving walkers the tools to run their own business. As a founding team member and sole designer, I led product, brand and marketing from day one.
Dog walkers are running small businesses with platforms working against them. How do you build tools that give professionals the independence and income they deserve?
How might we give dog walkers the professional tools to build a business they own?
Understand the walker
Define their business needs
Design for independence
Build tools that pay
Deliver ownership
Pro dog walkers were fighting over scraps on platforms that took up to 40% of every walk.
Finding something better, that actually respects the work, wasn’t easy.
Giving walkers the tools to own and grow their business
Owners got the same peace of mind they expected from other platforms
The strategic pivot that set Paway apart
A few screens showcasing the Paway Pro platform at its full SaaS evolution.
A two year sprint from zero to platform. Here are some key outcomes.
Professional dog walkers running their business on Paway
Completed through the platform in just two years of operation
Turned a consumer app into a professional business platform
Designing for independence means giving users control, not just a better interface.
